{"id":7434,"date":"2025-07-01T11:00:51","date_gmt":"2025-07-01T03:00:51","guid":{"rendered":"https:\/\/apac.softbankrobotics.com\/apac\/?post_type=press_release&#038;p=7434"},"modified":"2025-07-01T16:31:41","modified_gmt":"2025-07-01T08:31:41","slug":"softbank-robotics-australia-and-softbank-robotics-singapore-launch-icetana-ai-smartbx-security-to-transform-security-operations-across-asia-pacific","status":"publish","type":"press_release","link":"https:\/\/apac.softbankrobotics.com\/apac\/press-release\/softbank-robotics-australia-and-softbank-robotics-singapore-launch-icetana-ai-smartbx-security-to-transform-security-operations-across-asia-pacific\/","title":{"rendered":"SoftBank Robotics Australia and SoftBank Robotics Singapore Launch <br> \u201cICETANA AI SmartBX Security\u201d to Transform Security Operations Across Asia-Pacific"},"content":{"rendered":"<p><strong>SYDNEY, Australia \u2013July 1, 2025\u2013 <\/strong>SoftBank Robotics Australia Pty Ltd. (\u201cSoftBank Robotics Australia\u201d) and SoftBank Robotics Singapore Pte. Ltd. (\u201cSoftBank Robotics Singapore\u201d) are thrilled to announce the launch of icetana AI Limited&#8217;s AI security solution as &#8220;ICETANA AI SmartBX Security&#8221; in the APAC region, under an agreement recently signed by SoftBank Robotics Group Corp. SoftBank Robotics Australia and SoftBank Robotics Singapore will be distributing the solution in Australia, New Zealand, Singapore, Hong Kong, Indonesia, Malaysia, Philippines, South Korea, Thailand, Taiwan and Vietnam. The companies also hope to distribute icetana AI\u2019s solution through its vast network within the facility management sector, including fully enabling the technology at Millennium Services Group in Australia and New Zealand.<\/p>\n<p>&nbsp;<\/p>\n<p>The technology brings strategic benefits to enhance a safer environment through the 3 main points;<\/p>\n<p><strong>Enhances Operational Efficiency<\/strong><br \/>\n\u2013 Reduces the need for constant human monitoring<br \/>\n\u2013 Frees security teams to focus on actionable events<\/p>\n<p><strong>Improves Risk Mitigation and Safety<\/strong><br \/>\n\u2013 Proactively detects potential threats<br \/>\n\u2013 Supports compliance with safety protocols<\/p>\n<p><strong>Delivers Self Learning AI Innovation<\/strong><br \/>\n\u2013 Adaptive AI that evolves with each environment<br \/>\n\u2013 Modular upgrades to stay ahead of emerging risks<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Yutaro Kotaki, General Manager at SoftBank Robotics Australia, <\/strong>shared his vision, &#8220;Our strategic partnership with icetana AI represents a major milestone for SoftBank Robotics Group into the security industry. Together with Millennium Services Group\u2019s deep operational knowledge, we\u2019re uniquely positioned to deploy these technologies for maximum impact. This collaboration sets a new standard in security\u2014enhancing safety and efficiency across the region. We\u2019re excited about the possibilities this partnership holds for creating a safer environment for all.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Kevin Brown, icetana AI CEO,<\/strong> said \u201cThis partnership with SoftBank Robotics Group represents a significant strategic milestone for icetana AI across the APAC region. Their deep expertise in AI and extensive regional footprint make them an ideal partner as we scale. This collaboration not only accelerates our entry into key markets, but also embeds our technology into some of the world\u2019s most advanced and forward-looking security platforms.\u201d<\/p>\n<p>Go <a href=\"https:\/\/apac.softbankrobotics.com\/apac\/icetana\/\">here<\/a> for more information on icetana AI security solution.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About SoftBank Robotics Group Corp.<\/strong><\/p>\n<p>SoftBank Robotics Group has been at the forefront of robotics technology development since the launch of its humanoid robot Pepper in 2014. The group has consistently introduced innovation, including autonomous cleaning robots in 2018, multi-tray delivery robots in 2021, and automated logistics solutions consulting in 2022. Leveraging extensive knowledge and operational data, SoftBank Robotics is playing a pioneering role as a Robot Integrator (RI) by providing effective robotic implementation solutions. With a global presence in 21 locations across 9 countries, SoftBank Robotics&#8217; robots are deployed worldwide. The group is committed to advancing towards a society where people and robots coexist through robot transformation (RX).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About SoftBank Robotics Australia \/ SoftBank Robotics Singapore<\/strong><\/p>\n<p>SoftBank Robotics Australia is the Australian arm of SoftBank Robotics with SoftBank Robotics Singapore being the APAC arm, driving technology forward by becoming a worldwide leader in robotics solutions. SoftBank Robotics Australia and SoftBank Robotics Singapore, are trusted partners and Robot Integrators that helps clients think beyond the technology, to incorporate the people and processes that solve the most pressing challenges and deliver best run operations. The companies have worked hand in hand with many cleaning companies and security companies, helping to develop a strong partnership and foundation for automation that will realize maximum strategic value.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>About icetana AI<\/strong><\/p>\n<p>icetana AI Limited (ASX: ICE) is a global SaaS software company providing video analytics technology designed to identify abnormal events and unexpected behavior in real time for large-scale surveillance networks. Our software integrates with existing video management systems and IP cameras.<br \/>\nUsing Artificial Intelligence and Machine Learning techniques, icetana AI software learns and filters out routine motion, showing only unusual behavior. This allows operators to automatically prioritize responses to both precursor activities and current incidents. icetana AI technology is implemented across a broad range of private, public, and government industries at over 70 sites on five continents. For more than 13 years, icetana AI has helped customers harness rich data streams from their existing security networks into improved situational awareness and deeper operational insights.<\/p>\n","protected":false},"featured_media":0,"template":"","region":[13,11],"months":[34],"years":[91],"types":[47],"class_list":["post-7434","press_release","type-press_release","status-publish","hentry","region-au","region-sg","months-june","years-91","types-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SoftBank Robotics Australia and SoftBank Robotics Singapore Launch  \u201cICETANA AI SmartBX Security\u201d to Transform Security Operations Across Asia-Pacific - SoftBank<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/apac.softbankrobotics.com\/apac\/press-release\/softbank-robotics-australia-and-softbank-robotics-singapore-launch-icetana-ai-smartbx-security-to-transform-security-operations-across-asia-pacific\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SoftBank Robotics Australia and SoftBank Robotics Singapore Launch  \u201cICETANA AI SmartBX Security\u201d to Transform Security Operations Across Asia-Pacific - SoftBank\" \/>\n<meta property=\"og:description\" content=\"SYDNEY, Australia \u2013July 1, 2025\u2013 SoftBank Robotics Australia Pty Ltd. (\u201cSoftBank Robotics Australia\u201d) and SoftBank Robotics Singapore Pte. Ltd. (\u201cSoftBank Robotics Singapore\u201d) are thrilled to announce the launch of icetana AI Limited&#8217;s AI security solution as &#8220;ICETANA AI SmartBX Security&#8221; in the APAC region, under an agreement recently signed by SoftBank Robotics Group Corp. 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